内生消费者归巢下独家与非独家内容的渠道协调

摘要

We analyze competition between two digital platforms selling subscriptions for unlimited access to their content catalogs. An upstream content provider offers additional content and chooses between a per-consumer wholesale price and a non-marginal contract, modeled as revenue sharing. The platforms independently decide whether to buy this additional content, so that exclusive or non-exclusive distribution arises endogenously. With low initial exclusivity, the content provider and both platforms prefer per-consumer wholesale pricing, yielding non-exclusive distribution and full consumer singlehoming. With high initial exclusivity, all parties prefer a non-marginal contract, yielding exclusive distribution and partial multihoming. Allowing contracts contingent on exclusivity does not change these predictions.