Econ Papers Daily / 期刊论文
消费者对少数族裔创业农民的支持
Consumer support for minority entrepreneur farmers
摘要
This study examines whether beginning farmers’ race and gender influence consumer support, measured through monetary contributions, voluntary effort, and willingness to pay for agricultural products. Using an incentivized online experiment with 1459 U.S. consumers, we exogenously manipulate the farmer’s race (White, Hispanic, and Black) and gender (male and female) on product labels. We do not detect statistically significant effects of race or gender across the three support outcomes. Overall, our findings indicate broadly similar levels of consumer support across the racial and gender groups studied, while not ruling out smaller or context-dependent forms of discrimination. These findings have implications for the economic viability of beginning farmers.
中文摘要
本研究考察了新手农民的种族和性别是否会影响消费者支持，消费者支持通过货币捐助、自愿投入以及购买农产品的支付意愿来衡量。本研究采用一项有激励的在线实验，以1459名美国消费者为对象，在产品标签上外生操纵农民的种族（白人、西班牙裔和黑人）和性别（男性和女性）。在三种支持结果上，我们未检测到种族或性别具有统计显著的影响。总体而言，我们的发现表明，在所研究的种族和性别群体之间，消费者支持水平大体相似，但并不排除存在较小或依赖情境的歧视形式。这些发现对新手农民的经济可行性具有启示意义。