Econ Papers Daily / 期刊论文
基于推荐与消费者反馈的动态定价
Dynamic Pricing With Recommendation and Consumer Feedback
摘要
A long-lived seller sells a new product of unknown value by offering prices and recommendations to short-lived consumers in continuous time. The seller receives consumer feedback about the product at a rate that increases with the instantaneous sales volume. The optimal selling mechanism features episodes of price discounts, during which the seller discontinuously lowers the price and offers unwarranted recommendations to consumers. The optimal pricing strategy depends on the nature of consumer feedback and may involve early or late discounts, dynamic price backtracking, and below-cost pricing.
中文摘要
长期存在的卖方通过连续时间内的定价与推荐，向短视消费者销售价值未知的新产品。卖方接收消费者反馈的速度随瞬时销售量增加而加快。最优销售机制包含价格折扣阶段，在此期间卖方非连续地降低价格并向消费者提供无依据的推荐。最优定价策略取决于消费者反馈的性质，可能涉及早期或晚期折扣、动态价格回溯及低于成本的定价。