Econ Papers Daily / 期刊论文
外行与科学信息传递对海藻饲喂牛可持续牛肉的影响
Impact of Layperson and Scientific Messaging on Sustainable Beef From Seaweed‐Fed Cattle
摘要
A discrete choice experiment was conducted to elicit consumer preferences for a sustainable beef product from cattle fed a seaweed‐supplemented diet. Additionally, two types of information treatments were tested to determine the more effective method of conveying environmental information. Findings indicate that consumers tend to discount such novel beef. However, while both information treatments significantly increased willingness to pay, the layperson's language proved significantly more effective and independent of consumers' educational background. These results imply that straightforward communication can enhance consumer acceptance of innovative, sustainable products. Policymakers and the beef industry should prioritize the use of plain language to promote environmentally friendly meat products.
中文摘要
本研究开展了一项离散选择实验，以考察消费者对采用海藻补充饲料喂养的肉牛所生产的可持续牛肉产品的偏好。此外，研究还测试了两种信息处理方式，以确定传递环境信息的更有效方法。研究结果表明，消费者倾向于对这类新型牛肉产品给予折价。然而，尽管两种信息处理方式均显著提高了支付意愿，但通俗语言表述被证明显著更为有效，且不受消费者教育背景的影响。这些结果意味着，直白的沟通方式能够提升消费者对创新、可持续产品的接受度。政策制定者和牛肉行业应优先使用通俗语言来推广环境友好型肉制品。