Econ Papers Daily / 期刊论文
美国消费者乳制品与环境影响属性偏好
US Consumer Milk Product and Environmental Impact Attribute Preferences
摘要
Persistent declines in U.S. fluid milk consumption raise questions about how consumers trade off environmental attributes against traditional drivers such as price and taste. This study examines U.S. consumer milk attribute priorities using BestÐWorst Scaling and latent class models applied to survey data from 1,043 consumers. The results indicate that price and taste dominate milk purchasing decisions, while environmental impact is secondary for most consumers. However, a distinct subsetÑmore prevalent among half_gallon purchasersÑassigned meaningful importance to environmental attributes. Overall, sustainability preferences were segmented and context_dependent rather than market_wide drivers of demand.
中文摘要
美国液态奶消费量的持续下降引发了关于消费者如何在环境属性与价格、口味等传统驱动因素之间进行权衡的问题。本研究运用最佳—最差量表法和潜在类别模型，对1，043名消费者的调查数据进行分析，考察美国消费者在牛奶属性上的优先排序。结果表明，价格和口味主导牛奶购买决策，而环境影响对大多数消费者而言处于次要地位。然而，一个独特的子群体——在半加仑购买者中更为普遍——赋予环境属性以实质性的重要性。总体而言，可持续性偏好是分化的且依赖于情境的，而非全市场范围的需求驱动因素。